Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....
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One month on the job, WPP CEO Mark Read is making big changes at the holding company.WPP will combine digital...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A Dish Best Served Amazon has discussed building its own...
California’s consumer privacy law, passed in late June, has spurred demand for federal regulations to avoid a patchwork of state-by-state...
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting.So exciting, in...
In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers.On Wednesday, Facebook...
Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s...