Media agencies once used their buying power to compete with each other.But as clients transform their marketing processes for a...
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Wunderman global CEO Mel Edwards has big shoes to fill.Last Thursday, the CRM and digital agency said it would replace...
Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Right Place, Wrong Time Location-based technology fueled optimism about mobile...
Dmexco is shrinking, becoming less international and is evolving into a vendor showcase.Multiple industry vets told AdExchanger that the sprawling event,...
If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday,...
What’s a good, succinct way to describe the current US system of data security and privacy regulation?“It’s a mess,” said...
A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company...