“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped...
Attention, broadcasters, SVOD services and tech companies in the midst of launching a streaming subscription service (or thinking about it):...
The analytics startup Civis was founded in 2013 with roots in political data and targeting and has since transitioned to...
In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic...
As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a...
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Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect...