A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Adapting Accenture Interactive will acquire Adaptly, an ad tech and...
On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...
GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not...
Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of...
Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young &...
Data and analytics are breaking down the walls between Johnson & Johnson’s shopper marketing and national marketing plans. Danielle Price...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
In February, you can watch the Super Bowl on your phone with the Yahoo Sports app.Last year, Yahoo Sports purchased...