“The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by...
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What do advertisers outside of China need to know about Tencent?For one, it’s got much more going on than just...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CPG OG Unilever CMO Keith Weed will retire next May,...
When Nexstar Media Inc. acquired local TV giant Tribune Media Co. Monday for $4.1 billion – outbidding private equity firm...
You may have received a news alert from The New York Times Wednesday morning about the latest Facebook data-related misstep...
Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best...
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...