Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
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The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the...
It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic...
by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Scrapper Roku has maintained a leading position in...