More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.Sixty-five percent of brands...
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Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rewinding Videology Videology, once the agency world’s preferred solution...
Adobe said Monday it will buy the ecommerce platform Magento for $1.68 billion. Magento’s 2017 revenue was $150 million, and...
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Amy...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...