Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...
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WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Makeup Breakup Amazon is the largest online cosmetics...
Hulu closed 2017 on a high note.Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company...
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...
Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...