Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
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There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Turmoil At The Top More drama at the top...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO...