In the National Football League, the whole team has to know the same playbook for the plays to work. And...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Don’t confuse Google’s Waze with its homegrown Maps product.Waze, which Google acquired in 2013, has a much different value prop....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and...
As holding companies slump, Accenture Interactive grows.The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in...
Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery...
Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads.Atlantic-owned publication Quartz, Vox Media and...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with...