Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
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Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet.“I’m going to start...
Why would a consumer device giant like Samsung want to get into media sales?It seems implausible and yet that’s what...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video"is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...