Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
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AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of...
Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo.But reaching her with the right message on...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...