"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A Dish Best Served Amazon has discussed building its own...
California’s consumer privacy law, passed in late June, has spurred demand for federal regulations to avoid a patchwork of state-by-state...
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting.So exciting, in...
In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers.On Wednesday, Facebook...
Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s...
ISpot some cash!TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...