AT&T CEO Randall Stephenson testified on Thursday in defense of the company’s $85 billion acquisition of Time Warner, which is...
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Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo.“The impact is not material on...
NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took...
No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data...
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...
Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they...