Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin...
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In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.”But advertisers are starting to inform...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long On Nielsen Dan Salmon, a BMO Capital Markets...
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...
Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is...
TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....