When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a...
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While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over-The-Top Growth TV ad spend will shrink in the...
Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform.The move is a direct...
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine...
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust.“The problem is exacerbated by the fact...
Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know...
Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....