The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will...
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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Numbers Reuters obtained audience numbers for Amazon’s Prime...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.4C Insights might be the largest of the small handful of...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is,...