Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017...
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Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
Reddit is banking on native mobile ads to generate advertiser karma.Starting March 19, advertisers will be able to buy native...
Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eat Your RFPs Media RFPs are falling out of...
Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away...
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data.Many will insist...
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients...