The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the...
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Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Jay Friedman, our podcast guest this week, came up with the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business...
Can hyper-localized marketing really drive interaction and sales?For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the...