Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go For What Works The New York Times has...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case...