Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different...
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In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Appy New Year Since Apple launched the iOS App...
2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment...
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...