“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
News
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017...
MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey.The makeup brand buys out-of-home (OOH) inventory...
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly...
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained...
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As advertising spend ramps up during Q4, bad actors respond in kind.Attracted by increased ad budget, fraudsters hide their chicanery...