IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
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Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Amy...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....