"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
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Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary...
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights.On...
What if your media agency made your creative agency obsolete?Spark Foundry, which formed last year when Starcom retired the Mediavest...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fixing Procurement Recent industry meltdowns around brand safety, fraud...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...