The rise of digital advertising has been tough on local news.Not only have legacy operations, like local newspapers, struggled to...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?Agencies and marketers...
Breaking into the China market requires feet on the ground painstakingly building direct relationships with local players, a fair amount...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Rock The Yacht Cannes caught a lot of...
Oath is switching things up within its ad and platform executive ranks.The company has named Tim Mahlman president of advertising...
Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain.“We’re buying...
Unlike the Hilton or DoubleTree brands, Hilton’s Curio Collection features independent hotels – like the historic Hotel del Coronado in...
After years of consistent growth, companies have flat-lined or decreased their investments in marketing.Last year, the amount of overall revenue...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....