Sometimes it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are...
News
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Knockoffs Business Insider’s service-focused programmatic strategy helped...
Alphabet's headlong revenue growth continues to prove durable in spite of brand safety concerns, EU regulatory pressure, Russian election meddling...
The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a...
After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....