On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
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Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million...
Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a...
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...
Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand...
Tel Aviv-based Playbuzz has raised a $35 million Series C growth round led by capital investor Viola Growth, with support...