The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business...
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Can hyper-localized marketing really drive interaction and sales?For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the...
Brevity is the soul of content – and advertising – at Axios.The tech, news and politics site, founded by former Politico execs...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Through The Noise Fox Networks wants to trim...
Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and...
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for...
Third-party cookies get stale.On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen...
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...