Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series...
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At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since...
Another video DSP is off the market.After Sky News reported in August that London-based ad tech company RhythmOne had expressed...
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...
Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26.Account-based marketing (ABM) may...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter...