Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying...
News
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.For this week's episode of AdExchanger Talks, we have The Weather...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...