Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
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Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...
Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...
After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for...
As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Duopoly Daze Of Summer In case you weren’t sure,...