About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...
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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Mike Shehan, CEO of Denver-based video ad platform SpotX, is building...
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side...
As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....