Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster,...
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While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge...
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...