"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
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The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. AI Push Alphabet is launching a venture fund within Google...
Advertisers and agencies can now buy ads on the Facebook Messenger home screen – but they lack the necessary levers to...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...
For smaller publishers or influencers, ad revenue isn’t always the strongest path to monetization.Many want direct relationships with consumers. They...
When New York Media charted its digital strategy, it chose not to go local.Instead, the publisher of New York magazine...
Podcast advertising is getting a bit more measurable.The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include...
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps.But the...