The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
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Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Facebook Messenger Ads Facebook is expanding its tests of display...
Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for.The data just...
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. News Media Vs. Duopoly A consortium of news publishers spearheaded...
If you’re an organization in dire need of digital transformation, who ya gonna call?While an enterprise software company might not...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels...