Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear...
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Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting...
Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Since PubMatic President Kirk McDonald joined...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....