2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...
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On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and...
This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Creative Data Is programmatic creative finally happening? Ad tech firms Eyeview...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
Adam Chandler joined Kargo as its chief business officer this week. He will handle sales, account management and business development...
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...
After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single...
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...