When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the...
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Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...