Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
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Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined...
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too....
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium....
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...