Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
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Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top...
As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications...
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter,...
While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on...
"AdExchanger Politics" is a recurring feature tracking developments in politics and digital advertising. Today’s column is written by Ramez Karkar,...
Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....