Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with...
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AUCKLAND, Today: Omnicom Media Group (OMG) has named Angela Spain as General Manager of PR for OMG Content, New Zealand....
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable...
Over 150 people across the Auckland advertising industry came together last week to duck, dive and dodge for good at...
CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group...
NEW YORK, Today: New Zealand winery Invivo made headlines in New York as Sarah Jessica Parker and winemakers Tim Lightbourne...
CANNES, France--Perhaps the only way to top a drone show at Cannes Lions is to make an even bigger drone...
HAMILTON, Today: Stuff Group has launched an expanded Waikato local newspaper, increasing its distribution footprint from the Hamilton Press. The...
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....