As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address...
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AUCKLAND, Today: DDB Aotearoa and AA Insurance have a new campaign that highlights the importance of Kiwi garages and why...
Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign...
Independent PR agency, Undertow Media, has expanded its team with the appointment of Ash McEnaney as Group Account Director. McEnaney...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried,...
AUCKLAND, Today: Industry expert Steven Tindall’s new study reveals the impressive reach of radio and outdoor advertising, especially when combined. With...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
AUCKLAND, Today: Popeyes Fried Chicken has arrived, and everyone wants a taste. But being the first to try it? That’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across...