Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another...
Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers...
Karangahape Road independent advertising agency The Goat Farm has been appointed to work with NZ-owned fibre internet provider Zeronet. The...
The Supreme Court said Monday that it won't hear an appeal from social media platform X over a search warrant...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding...
AUCKLAND, Today: Karangahape Road’s independent agency, The Goat Farm (TGF), has been chosen to work with 100% New Zealand-owned fibre...
CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week...
Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent...
ghd is pleased to announce the appointment of Stephanie Leathers as the new Managing Director for Australia and New Zealand,...
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with "Capture," a short film that debuted Monday. Aoife...