The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of...
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole...
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next...
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's...
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping...
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer...
UnLtd Aotearoa, the social purpose organisation for the media, marketing and creative industry in New Zealand has appointed Sheryl Dunlop...
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant...
Iconic lingerie and sleepwear brand Bendon has appointed YoungShand as its agency for brand, strategy, retail and media, after a...