Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers...
CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm...
It’s been a heck of a couple of months for Mark Read.The Wunderman CEO was promoted to co-chief operating officer...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the...
Waldorf Astoria is using social media to connect with the young, affluent millennial women it sees as its next guests.The...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rumors And Rosé “Cannes is really good at rosé,...
AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in...
Cannes is reaching peak consulting firm.After steadily acquiring small digital and design agencies for the past decade, the agency divisions...