“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google...
Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate...
France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie...
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For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. Promises of...
The global pandemic made PubMatic CEO Rajeev Goel think long term. The ad exchange – with a balance sheet strong...
France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie...