Want to buy the dress a contestant is wearing on “The Voice”? NBCUniversal is creating shoppable ad experiences for linear...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Flip Of A Stablecoin Facebook is developing a less...
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most...
For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.