After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend.The two main reasons...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Vista Strikes Again Private equity firm Vista Equity Partners has...
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in...
Amazon’s advertising business might have a way to go before it reaches Martin Sorrell’s $100 billion prediction. Still, its recent...
Although Alphabet’s revenue grew 21% to $33.7 billion in Q3, that fell short of its target, sending its stock sliding...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Cheddar bought Rate My Professors from Viacom on Thursday, and Cheddar CEO Jon Steinberg isn’t just thinking about access to...