Zipcar was driving itself mad running prospecting and direct-response videos on YouTube.Testing and targeting video creative on YouTube isn’t easy....
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Read Up It’s official. After a five-month quest to fill...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...
WPP is set to knight its new CEO.Multiple publications Tuesday reported that as early as next week, the holding company...
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...