Believe it or not, many marketers still use last-click attribution.Goodway Group President Jay Friedman has had enough of it. So,...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Slow Death What happened to the cable bundle? While the...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...
The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year,...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Programmatic may have cut...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...