The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams.Merkle...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.WPP In A China Shop WPP is exploring selling 20%...
Disney is about to get its own happily ever after with Hulu.Comcast has dropped out of its bidding war for...
Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday.In March, the 35-year-old company...
Amazon Prime Day is the ecommerce leader’s biggest shopping day ever as well as an opportunity to see how the...
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....